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Meet The Team

We like to think of ourselves as a collective of passionate individuals who come together as a team to embrace our shared vision in landscape design.  For a little insight on each of us see below.


Patricia Fox

Managing Director & Founder

Award winning exterior designer MSGD / MBALI

Initially trained as a fashion designer, establishing a boutique design consultancy working alongside High Street retailers to source, design and develop high end cosmetic and confectionery products.

Bringing up her family in a rural landscape fuelled Patricia’s desire to hone her eye for design excellence into the horticultural arena, prompting her to study Landscape & Garden Design degree level at Writtle College.

In 2004 Patricia set up her landscape and garden design company Aralia and has been working on commissions from compact urban gardens to large country estates, in Britain and abroad. From 2009 Patricia started designing innovative award-winning gardens and is a critically acclaimed double Silver Medallist at RHS Chelsea Flower Show and a multiple winner of the BALI Landscape Design Excellence Award.

When not designing gardens, Patricia is an active commentator and writer, fulfilling many requests to share her expertise with commercial, media and charitable organisations.


Alastair Henderson


BSc (Hons) Landscape and Garden Design, MSGD

Alastair’s enthusiasm and drive for designing gardens, stems from a deep understanding and appreciation of plants in their natural environments. Initially studying horticulture, he then further honed his skills at Writtle School of Design, gaining 1st class honours in Landscape and Garden Design. He was awarded a bursary to fund travel to New York to study Urban Public Realms including the Highline.

Alongside his conceptual design development, Alastair advanced his practical knowledge and expertise working at the top end of the horticultural sector helping to construct and maintain commercial and residential schemes. Alastair is now an integral part of the design team here at Aralia; he is skilled in visualisation and 3D design and also has a passion for planting. He has achieved MSGD (Member of the Society of Garden Designers) status, recognising his skills and talents across the range of disciplines involved in garden design.  


Keith Fox

Financial Controller (BSc / MSc Chemical Engineering)

With over 40 years of business experience Keith brings a wealth of financial expertise and business acumen to Aralia. Originally graduating from University with an MSc in Chemical Engineering, Keith has subsequently worked in various roles including cost accountant and operations director for a range of companies from Estee Lauder/Revlon/Max Factor to Marks and Spencer’s and Mars. Most recently his role has been managing director at a hugely successful manufacturing company based in London. Keith now heads up the financial and HR department here at Aralia, ensuring long term financial strategies and systems are on track for the company.


Sam Cowen

Assistant Landscape Designer 

Diploma in Garden Design, BA (Hons) Modern Languages

After a City career in Marketing, Sam chose to focus on her passion of creating beautiful gardens and studied at the London College of Garden Design, achieving a distinction in the Garden Design Diploma. Sam’s love of the natural landscape combines with a sense of curiosity about how good design is achieved and a close eye for detail. She is fascinated by the discipline of planting design, in which the myriad possibilities of different and interesting planting combinations can produce vistas of intense beauty. Her designs often juxtapose strong structural layout with soft and effusive planting.

Sam’s first degree in Modern Languages led her to live and work in many different countries, giving Sam an appreciation for a wide range of cultures and landscapes. She has a plethora of skills that she brings to her garden designs, including a deep understanding of the human aspect that drives her to create gardens that closely fit her clients needs and desires. Sam believes in the power of a well-designed outdoor space to bring joy, as well as a sense of calm and serenity which is so vital. Her desire is to create gardens that reinstate a connection with the seasons and nature which is so often missing in today’s hectic modern world.

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